零售、时尚及奢侈品牌管理课程及短期课程-港大专业进修学院. Explore our list or programmes for part-time and full-time.-365官网,365app安卓客户端
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Marketing & Hospitality Retail, Fashion and Luxury Brand Management

Retail, Fashion and Luxury Brand Management

香港是众所周知的购物目的地,消费者对大多数产品(烟酒除外)享受零销售税。, endless brand choices, 全面的消费者保护和优质的零售设施. 许多国际时尚和奢侈品牌都在这个城市开设了店铺,以利用365官网,365app安卓客户端复杂的消费市场. 这个充满活力的零售商业环境,促使市场营销专业人士和商业从业者需要掌握最新的零售营销和品牌管理知识.

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安特卫普高技能人力资源总监培训师将引导您通过迷人的钻石世界. 您将学习如何检测最常见的模拟物,并将能够使用HRD安特卫普立体变焦显微镜和其他宝石学设备. 同时,你将发展完美的钻石分级技能. 本课程是理论知识与实践技能的完美平衡. 成功通过期末考试的参加者将获得“HRD安特卫普认证钻石评分员”证书.
PT
Start To be advised
Duration 5 weeks
Fee HK$25,000
该课程是为有兴趣发现和学习精细制表行业的热情初学者设计的. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, 精品手表背后的故事,以及围绕其创作的技术特点和工艺技巧.

 
PT
Start 24 FEB 2022 (THU)
Duration 30 hours
Fee HK$9800
This course aims to teach students professional marketing theory and practical knowledge of jewelry industry。Courses include gemology, business environment, luxury consumer behavior, customer relationship management, brand strategy, and business operation analysis。
PT
Opening date 23 April 2022 (Saturday)
Length of period 2個月
Course fee Course fee
HK$7,300

HK$7,000 (Early bird discount - register on or before 3 March 2022)

HK$7,000 (Two-person trip discount)

The university reserves the right to change course fees
Edinburgh Napier University, United Kingdom
市场营销与节庆及活动管理理学硕士课程是由爱丁堡纳皮尔大学与365官网空间学院合办的为期两年的兼读课程,由2010年开始. 爱丁堡内皮尔位于全球最重要的旅游目的地之一, festival and events. 理大的研究生课程旨在支援国际旅游及活动管理的发展. 课程的目的是让学生具备知识和智力,从而成功发展市场营销事业, festival and event management.
PT
Start 14 FEB 2022 (MON)
Duration 24 months to 28 months
Fee HK$93,500 (payable in two Instalments)

这个研究生文凭的目的是为市场营销或零售从业者提供机会,以发展知识的时尚业务, 国际视野和管理技能,以提高其公司的竞争力, innovative capabilities and brand reputation. 这个课程也帮助学生学习分析技能,以追求在时尚行业的职业生涯.

PT
Start 07 MAR 2022 (MON)
Duration 12 months to 24 months
此研究生文凭旨在为奢侈品及服务行业的从业人员提供发展知识的机会, 国际视野和管理技能,以提高其公司的竞争力, innovative capabilities and brand reputation. 该课程还帮助学生掌握分析技能,以追求在奢侈品行业的职业生涯.
PT
Start 07 MAR 2022 (MON)
Duration 12 months to 24 months
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C's: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. 学生还将学习检测最常见兴奋剂的识别方法, 能正确操作专业显微镜及其他宝石学设备.  
PT
Start 21 FEB 2022 (MON)
Duration 58 hours
Fee Course Fee: HK $28000
本课程旨在为学生提供多渠道零售的基本知识和技能,以及主要的零售营销策略,以帮助他们在瞬息万变的零售商业环境中迎接挑战. 
PT
Start To be advised
Duration 4 months
Fee HK$4,350 per Module (Subject to Change)
本课程旨在让学生对零售业务的主要管理运作有一个基本的认识,为日常的零售运作作好准备. 
PT
Start To be advised
Duration 4 months
Fee HK$3,950 per Module (Subject to Change)
该课程旨在提高那些在零售领域工作的时尚行业人士的技能, buying and/or merchandising. 参加者将了解全球时装市场的结构, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start To be advised
Duration 30 hours
Fee HK$6000
本课程将为您提供在多元文化市场环境下制定品牌策略和管理品牌的知识和技能. 它也为你在竞争激烈的市场环境中接受更高的学位教育和在品牌管理方面的职业发展做准备.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$3,950 per Module (Subject to Change)
数字化和多渠道零售的快速发展改变了零售格局. 通过多渠道零售的个性化购物体验,重新定义了总客户满意度. Nowadays, customers may use more than one sales channels to shop. 这个兼职高级文凭课程将为您提供全新的零售管理知识和技能,帮助您在店内进行多渠道零售, online, mobile retailing, etc.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$3,950 per Module (Subject to Change)