Marketing & 酒店服务课程及短期课程-港大进修学院. 浏览365官网,365app安卓客户端的兼职和全日制课程列表.-365官网,365app安卓客户端
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Change.每天多學一點 改變.可大可小

Marketing & Hospitality

Marketing & Hospitality

香港一向很需要有经验的行销专业人士, given its heavy reliance on the service industry. 港大SPACE的市场推广计划强调学术上的进步和实用性. For instance, 365官网,365app安卓客户端有数字营销领域的项目, 满足行业需求的奢侈品品牌和零售管理. 365官网,365app安卓客户端的毕业生能够将他们所学到的应用到现实世界中,解决复杂的市场营销问题, 正因为如此,他们受到各行各业和各种组织的雇主的欢迎.

自2002年以来,365官网,365app安卓客户端一直在举办有关好客的项目, 结合实践教学方法与综合行业内容的旅游和事件. 这确保了学生有坚实的知识基础和良好的装备,以从事该行业的工作.

Continuing Education Fund

Programmes Type
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该课程是为有兴趣发现和学习精细制表行业的热情初学者设计的. 它不需要特定的行业背景知识. 学生将被介绍到精密制表行业, 精品手表背后的故事,以及围绕其创作的技术特点和工艺技巧.

 
PT
Start 24 FEB 2022 (THU)
Duration 30 hours
Fee HK$9800
安特卫普高技能人力资源总监培训师将引导您通过迷人的钻石世界. 您将学习如何检测最常见的模拟物,并将能够使用HRD安特卫普立体变焦显微镜和其他宝石学设备. 同时,你将发展完美的钻石分级技能. 本课程是理论知识与实践技能的完美平衡. 成功通过期末考试的参加者将获得“HRD安特卫普认证钻石评分员”证书.
PT
Start To be advised
Duration 5 weeks
Fee HK$25,000
本课程的重点是设计和规划一个数字和社交媒体营销活动的实际方面, as part of the overall marketing strategy.
PT
Start 11 DEC 2021 (SAT)
Duration 3 months
Fee HK$6,000
Hong Kong Brand Development Council
Brand management is a very important part of marketing。365官网與香港品牌發展局合辦之行政人員證書”品牌管理”課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。In response to market changes, we have redesigned the curriculum to better suit the needs of marketing staff。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

The course includes elements of design thinking in order to stimulate students' creativity and apply it to brand management。

 
PT
Opening date Saturday, January 8, 2022
Length of period 2個月
Course fee HK$6000
该课程旨在提高现代营销人员的观念和技能,希望改善他们的工作表现. Using real-world examples from various industries, 参与者将学习大数据和人工智能如何将营销人员从被动转变为主动规划者.
 
PT
Start 15 FEB 2022 (TUE)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Course Fee: HK $6800

早鸟价:港币6,300元(于2021年12月19日或之前递交申请)

Alumni Rate: HK $6300
Hong Kong Brand Development Council
Brand management is a very important part of marketing。365官网與香港品牌發展局合辦之行政人員證書”品牌傳播”課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。In response to market changes, we have redesigned the curriculum to better suit the needs of marketing staff。

New course in addition to introductionIntegrated marketing communication concepts and characteristics, as well as teaching students to developSpecial emphasis will be placed on integrated marketing communication planning methodsThe use of digital tools enables students to master the necessary skills to be a new generation of marketers or brand managers and become more comfortable in their careers。
PT
Opening date 2 April 2022 (Saturday)
Length of period 2個月
Course fee HK$6,000
This course aims to teach students professional marketing theory and practical knowledge of jewelry industry。Courses include gemology, business environment, luxury consumer behavior, customer relationship management, brand strategy, and business operation analysis。
PT
Opening date 23 April 2022 (Saturday)
Length of period 2個月
Course fee Course fee
HK$7,300

HK$7,000 (Early bird discount - register on or before 3 March 2022)

HK$7,000 (Two-person trip discount)

The university reserves the right to change course fees
本课程旨在满足现时从事公共关系工作或有意从事公共关系工作人士的持续教育和专业发展需要. 该课程为学生提供实用的公共关系技巧和工具知识,以实现企业的品牌目标和目标.
PT
Start 23 APR 2022 (SAT)
Duration 1 month
Fee HK$7,000

作为亚洲的活动之都和领先的会议和会议目的地, 香港举办了一系列精彩的活动. 活动行业是香港乃至全球发展最快的服务业之一. 为了吸引更多的顾客,商家在活动上投入了更多, 从而增加了对高素质活动专业人员的需求.

PT
Start To be advised
Duration 2 months
Fee HK$7000

PROGRAMME OBJECTIVES

本课程旨在满足现时从事活动管理工作的人士或有意为日后职业发展举办活动的人士的继续教育和专业发展需要. 
PT
Start To be advised
Duration 4 months
Fee HK$13000
本课程旨在满足现时从事活动管理工作的人士或有意为日后职业发展举办活动的人士的继续教育和专业发展需要. 
PT
Start To be advised
Duration 2 months
Fee HK$7000
本署与香港数码传媒业发展局合作推出两项全新的计划,旨在为数码传媒业培养人才,并提升员工的知识和技能. 有效数字媒体购买和策划执行证书是专为机构或其他组织的媒体购买和策划从业者设计的.
 
PT
Start To be advised
Duration 2 months
Fee HK$7500